Good coaching is always about the fundamentals. Why would your business be any different?

One of the foundation fundamentals in business is the art of selling, but the word “selling” often has a negative sound when most fitness professionals hear the word.

Sales in the gym business is nothing more than being able to professionally help the potential client get what they want and need from your business. We never sell anyone something they don’t want, or don’t need, but we need to help people understand what we do, why we do it and how we can help them make their fitness dreams come true and doing this consistently and ethically takes professional training.

You can’t run a financially successful gym business over time until you and your team master the art of selling, which is the real art of helping those who are giving us their trust get what they want, and need, from a team of fitness professionals in your gym.

If you want to make money over time, you need to learn how to turn a potential client into a long-term paying client by ascertaining their needs, their fears and their true goals, and this only happens consistently with professional sales and customer service training for you and your team.

And there is no effective sales system without also mastering customer service. Customer service in the gym business is a lost art, but true customer service is member retention at its most powerful, and in a crowded market full of gyms relying on nothing but the workout of the day, real customer service will be the one strongest differentiators you can have in business.

This is a recording of a full, two-day Sales and Customer Service workshop on Thomas did in Providence, RI. Thomas Plummer, who has written the fitness industry’s most successful sales and customer service books, Any One Can Sell, and Where Did that Member Go? and who created the modern training gym business. This will be an intense workshop designed to give you that missing edge in your market where you can sign up, and keep, the most clients possible at the highest dollar possible.